One of the biggest issues with implementing an effective social media strategy is time. That being said, implementing an effective social media strategy may be more simple and less time consuming than you think. It comes down to efficiency and breaking it down step by step.

Marketing is almost always the task that gets pushed aside when things get busy or hectic. As a marketing consultant, this used to hurt my feelings. ‘Why don’t you care about marketing!?” Then I became a small business owner. And marketing my services became the lowest priority item on my daily to-do list. Read this post to understand how you can create a customizable and do-able marketing strategy for your business.

Unless you’ve completely avoided Facebook for the past couple of years, as a business owner, you’ve probably noticed it’s become increasingly difficult to have an engaged Facebook audience. It’s no secret ‘fake news’, paid-advertising, and artificial posts clutter Facebook’s feed. What’s worse, the constant stream of nonsense hurts honest business owners, who work hard to generate original and organic content.

Understanding how to drum up fresh business is critical for any business. However, developing a lead generation strategy to gain new clients or customers is not something that happens overnight.

There are many different types of digital advertising techniques out there to choose from. How do you decide which ones are right for your business? This is a great post to get you started on understanding the digital advertising game.

If you haven’t though about your marketing plan for next year, now is as good a time as ever to start! Start with the basics outlined in this blog post.

(And don’t forget to join my webinar Dec. 13th when I walk you through all of the steps outlined in this post.)

A CRM is incredibly important to the success of your business. Check out these CRM software systems to find the best fit for your business.

All too often, I see startups, and small businesses try to tackle everything by themselves. However admirable this may be, nine times out of ten, such a narrow-minded strategy proves to be the downfall of a business looking to grow. In particular, one area where small-to-medium sized businesses take a wrong turn is in how they approach marketing.

What did the locksmith think marketing objectives and SEO have in common?

Keywords!

OK, I know what you’re thinking.

But, all jokes aside. I’m tired of seeing so many small business owners break their leg falling off the bandwagon when trying to boost sales online without clearly established marketing objectives.

Are you considering getting some marketing help? Read this post to consider why you should hire a small business marketing consultant and what to look for in the individual you plan on hiring.