Unless you’ve completely avoided Facebook for the past couple of years, as a business owner, you’ve probably noticed it’s become increasingly difficult to have an engaged Facebook audience. It’s no secret ‘fake news’, paid-advertising, and artificial posts clutter Facebook’s feed. What’s worse, the constant stream of nonsense hurts honest business owners, who work hard to generate original and organic content.

We all go to our doctor to get regular check-ups (well, most of us do), but how often do we worry about the health of our business websites? A “healthy” website means it is working in the best way possible for you and your brand. At the same time, it’s vital your site is well received. Performing a simple website audit keeps your site current and user-friendly. It also allows for a clear, actionable list to improve SEO and super-charge your digital marketing.

When people use search engines, the use of the terms ‘near me’ and ‘near you’ are growing ridiculously common. Is your business showing up for those searches? If so, how is your local listing appearing to potential customers?

Understanding how to drum up fresh business is critical for any business. However, developing a lead generation strategy to gain new clients or customers is not something that happens overnight.

There are many different types of digital advertising techniques out there to choose from. How do you decide which ones are right for your business? This is a great post to get you started on understanding the digital advertising game.

If you haven’t though about your marketing plan for next year, now is as good a time as ever to start! Start with the basics outlined in this blog post.

(And don’t forget to join my webinar Dec. 13th when I walk you through all of the steps outlined in this post.)

A CRM is incredibly important to the success of your business. Check out these CRM software systems to find the best fit for your business.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are popular practices which play an integral role in your online presence. But what’s the difference between SEO and SEM? If you don’t know or are unsure how to implement these strategic factors, you’re not alone. This post will help.

All too often, I see startups, and small businesses try to tackle everything by themselves. However admirable this may be, nine times out of ten, such a narrow-minded strategy proves to be the downfall of a business looking to grow. In particular, one area where small-to-medium sized businesses take a wrong turn is in how they approach marketing.

What did the locksmith think marketing objectives and SEO have in common?

Keywords!

OK, I know what you’re thinking.

But, all jokes aside. I’m tired of seeing so many small business owners break their leg falling off the bandwagon when trying to boost sales online without clearly established marketing objectives.