The Difference Between SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are popular practices which play an integral role in your online presence. But what’s the difference between SEO and SEM? If you don’t know or are unsure how to implement these strategic factors, you’re not alone. This post will help.
9 Steps to an Effective Keyword Strategy
The idea of creating a keyword strategy can be a bit more overwhelming than it actually is. Typically most people are intimidated by the start. What is it? what does it look like? Why do I even need this? Isn’t this only something for the SEO “pros?”
An Easy-to-Follow SEO Starter Guide
What is SEO? SEO stands for search engine optimization. It means that any content you want found on the Internet (aka your website) is optimized for Google to find and place in the top SERPs. What does SERP mean? Search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.
The Secret Sauce You Need to Make Your Blog Successful
Today I want to focus on what is one of the most important factors you need to hone in on to make your blog successful. And by successful, I mean help you generate leads and sales.
We are seeing blogging become so overwhelming and dare I say- boring?
There's SO much content out there it's easy to get lost in it all. So how do you go about making an effective blog? Why should you even try?
How does your website page performance look?
When I say page performance, I'm talking about the performance of the pages of your website. If you're not even paying attention to or measuring that you're not alone. While a pretty website that accurately reflects your brand is important, it's also a huge opportunity to turn traffic into leads and eventually, customers.
Should I outsource my social media or my blogging?
A large part of marketing these days is inbound marketing, or attracting customers to your business. Not only is this cheaper than paying for a large advertising campaign, it's also proven to be more effective. So most people, especially small business owners, are seeing the value in things like blogging, email marketing and social media. It's a no-brainer.
Optimize Your Blog Posts for SEO: 11 Simple Tips
There are many SEO "experts" out there who will falsely tell you there are a lot of technical aspects that go into SEO that are "too complicated" to learn how to do and that you are better off just giving them money to deal with it.
Don't Get Fooled: What to Look for in an SEO Consultant
When it comes to outsourcing your search engine optimization strategy for your website, you need to know what to look for in an SEO consultant.
It's pretty widely accepted by most small businesses that a part of their target market is searching for their product or service online. They know they need to have a predominant online presence. Additionally they know they can't be buried way down on page 8 for key search terms.